WARNING: SPOILERS BELOW! 10 Cloverfield Lane was supposed to be the “blood relative” of 2008’s Cloverfield, but it’s completely unconnected to the original film save a few easter eggs. The film did, however, utilize an immersive internet marketing scheme much like the first game. The content from this game, known as an ARG (alternate reality game) drummed up interest in the film with a series of clues and character information. Unfortunately, the ARG offers little more besides excitement, further direct… Read more »